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Establishes a critical framework for understanding why fragrance is an essential part of the human experience.
July 21, 2022
By: Lianna Albrizio
Associate Editor
A new peer-reviewed study led by scientists from Brown University, Boston College and Stockholm University in collaboration with Procter & Gamble and the Fragrance Creators Association, has established a critical framework for understanding why fragrance is an essential part of the human experience. The paper, entitled, “A Three-Factor Benefits Framework for Understanding Consumer Preference for Scented Household Products: Psychological Interactions and Implications for Future Dev...
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